Hedda Bird

Hedda Bird is Managing Director of 3C Associates. She is an entrepreneur, strategic business consultant, marketing professional, actress and script writer - occasionally combining these skills to great effect.

Hedda is passionate about communication in business. She leads the ROI in training practice for 3C - focussing on training evaluation and communicating return on investment in learning. She and her team provide measurement solutions that are both statistically competent yet easy for clients to administer and communicate. 3C clients include Vodafone, Nestle, Nationwide and BAA.

Before 3C Hedda founded Conservation Communications - a consultancy offering strategic guidance on environmental management. Clients included global companies like Nortel Networks, International Paper and Buhrmann as well as leading UK businesses from Marks & Spencer, John Lewis Partnership and BT. Hedda built this business into a substantial specialist management consultancy which she sold to PIRA - an international print and paper consulting business.

Hedda's facilitation skills are in demand by many of the UK 's largest employers and she has spoken at a wide range of national and international events on the importance of communication in learning and measuring ROI. She is a Mentor for the Princes Trust, supporting young people starting a business for the first time.

Hedda has an MBA from the University of Warwick and a post graduate diploma in acting and directing from Guildford Conservatoire. Her first degree is in Mathematics & Philosophy from London University . She also directed and acted in many plays there and took several shows to The Edinburgh Festival with great success.