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Aligning
Training and HR activity to an organisation's strategic goals is much
harder in practice than in theory! Cascading goals down through
an organisation can sometimes end up like Chinese Whispers. However, aligning goals is a key aspect of both
measuring and delivering a good ROI in training.
Aligning
Goals - Essential First Steps
1.
Start at the top
What
are the financial goals of the organisation and how are they translated
into strategic goals (public sector organisations will look at strategic
goals first and financial goals second)? This is a job for the Board,
often aided by a good facilitator.
Your
company strategy document should make these links clear.
2.
Value the goals
This
can be a challenge: If the goal is to be Number One for Customer
Service – what is that worth to the business? If the public sector
organisation has a major delivery target, what proportions of reward/resources
are at stake?
By
valuing the goals, even if only roughly, it will become clear where
the business needs to invest resources.
3.
Ask each person to align their goals with their managers
This
is the acid test – each person needs to understand how their work
enables their manager to deliver the results that are needed. Note
that this is the exact opposite of daily
management practice,
where each manager ensures that they are supporting the team below them to
deliver their individual goals.
However,
for the business to really be aligned, each person should understand
how what they do contributes to the whole.
In
many organisations, the impact of this step – asking people to align
themselves upwards – is that a gap appears between what the organisation
strategically has committed itself to deliver and what each person
is focused on doing. Sometimes major organisational goals are missed
because the organisational goals are not fully converted to personal
goals through the team.
In
the next issue we will talk about how to use the goal alignment
process to create a detailed Line of Sight – the foundation of our
approach to ROI in training .
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