The importance of the written word is crucial to conveying the right messages and the right tone to your customers and your colleagues. This theory-based classroom workshop blends key writing skills with your ‘style guide’ or written word policies to ensure consistency. The workshop uses practical exercises to put skills into practice.

Who will benefit: All staff

Duration: One-day workshop

No. of delegates: Up to 10 delegates

• Training Needs Analysis prior to design and
  delivery to establish exact requirements for
  maximum programme value
• Phone coaching for each delegate after
  the workshop to encourage delegates to
  practise skills and discuss problem areas

• Introduction and personal priorities
• Analysing your readers – adapting
  what you write to suit a varied audience/
  readership
• Defining the objective – being clear
  about what the document is going to
  achieve
• Planning techniques – introducing a
  range of thinking techniques, including
  mind mapping and force field analysis
• Structure and organisation – typical
  ways to structure reports and useful
  techniques to help make the key messages
  stand out
• Summaries and introductions
• The SPACE technique – a method for
  checking that writing is clear, concise and
  business-like, including use of the passive,
  how writing style affects tone, and more…
• The main principles of reviewing and
  proofreading
• Course review
• Skills practice throughout
• Action plans

• focus on the key messages to be communicated
• plan their work to make it concise, and complete more quickly
• structure any report from the bottom up or use a template effectively
• construct a convincing argument
• check carefully for errors and unnecessary detail