Meet the team

ABOUT 3C

3C is named after our core values. Our values underpin everything we do and deliver.     

CLARITY  

We value clarity of purpose, clarity of thinking and clarity of process. We set out to make Performance Management as clear and simple as possible in order for it to be widely used, enjoyable and effective.    

We aim to communicate clearly with clients at all times and for there to be clear outcomes at each stage of working with us.    

Our focus on clarity is reflected in our choice of technology partner Sonar 6 whose tools are colourful, simple, graphical and easy to use.    

CREATIVITY  

We believe that running a successful, growing businesses is a profoundly creative activity and that the effective management and leadership of people is a creative process.    

We apply our creativity to the way we think about Performance Management and the solutions we develop. We conduct research and generate insight because we know that the more the insight we have, the more appropriate and creative our solutions will be.  

We develop creative approaches to training and supporting managers such as the unique Phone Delivered Training™ and Forum Theatre because we know that an innovative and creative approach is more likely to engage people and change behaviour.

COMMUNICATION  

Communication is central to effective Performance Management. People are more likely to change behaviours when they have bought into the need for change. We support our clients in communicating the need for change.    

Communication is central to effective Performance Management because it involves people having honest, straightforward, meaningful conversations; we support managers by helping them to have these conversations.

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Meet The Team

Managing Director - Hedda Bird

Mathematician by training with MBA from University of Warwick. Hedda brings years of expertise in valuing benefits to the traditionally 'soft' approach to valuing Learning & Development. Her clients include major public and private sector organisations across the UK and internationally.

Chairman - Peter Cheese

A leading authority on human capital management, Peter Cheese was previously managing director of Accenture’s global Talent and Organisation Performance Practice. He has written numerous articles for leading publications around the world and is the lead author of The Talent-Powered Organisation published by Kogan Page.

Commercial Director – Mike Leeson

BSc(Hons) in Systems and Management. Mike has broad experience of working in the

Learning & Development industry over the last 15 years. Mike has acted as Account

Director for a broad range of clients including a 5 year project within the NHS. Mike is passionate about L&D managers being able to "measure success" and being accountable for the ROI generated in the same way as other departments are, such as marketing or operations or other front-line services.

Non-Executive Director - Michael Squires

After an early career with Cadbury Schweppes in Sales and Marketing roles, Michael became an executive search consultant in 1982 and after periods living in Zurich and New York became Chief Executive of TASA International and subsequently Chief Executive of the executive search division of TMP Worldwide in New York.   Since Michael's return to London in 2000 he has built up a diverse portfolio of Non-Executive Director appointments and private equity investments.  In addition to his role with 3c Associates, he is the Chairman of Green Park Interim and Executive Management; of Sports Recruitment International and also the Partnership Chairman of Livingstone Partners a Mergers & Acquisitions advisory firm.

 

Head of Client Services – Helen Eades

With a BA (Hons) in languages, Helen is Head of Client Services at 3C Associates. In addition, Helen has over a decade of experience working in L&D and has excellent project management skills.

With her emphasis on building strong working relationships, Helen is much valued by our clients.

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Client Services Coordinator - Carine Cowley

Carine provides excellent administration to support our training and measurement projects, and is frequently the first port of call for most clients.

Business Development Manager - Amanda Foster

Amanda has a  background in HR with a Diploma in Personnel Management. She has

diversified her career into New Business. Her skill sets are working with both the private and public sector, SME’s and Multi Nationals. She is passionate about building relationships with her clients and believes this is the key to success