Sales Training

Fundamentally, the majority of successful sales focus on the needs of the customer - understanding what they want and helping them to identify the products and services they might need.

There will be occasions when it is not right for a customer to buy anything, which is a perfectly acceptable outcome and will result in much less resistance from the buyer.

Coupled with a well thought out sales process suited to your audience, this solution selling or consultative sales approach will accelerate the buying process and leave the buyer more satisfied with their purchase.

3C's sales training programmes deliver skills to suit both telesales staff and field sales staff. Training is delivered using our phone training approach as well as our classic classroom approach - or a blend of both depending on your needs. More advanced sales training involves additional consultation with senior sales directors to agree on sales processes.

Our Sales Training Programmes:

More Sales Training tips:

Don't Ask Me How I Am!

In the last 6 months our office has been plagued by cold callers whose first question is ‘How are you?' My usual reaction is to ask who is speaking, which is met by feigned surprise that I have never heard of their organisation and an immediate launch into a sales-spiel. I switch off. So, if you want my attention, don't ask me how I am! Read more>>